Philip Morris plans to commercialize this electronic cigarette in the second half of 2014.

Philip Morris International launches in the Battle of the electronic cigarette. The world number one tobacco , which distributes outside the United States the products of its parent company ( Altria Group) , including Marlboro, also market e- cigarettes latter . Since August , Altria imitated other tobacco companies launching markten his electronic cigarette, in the states of Indiana and Arizona . According to the agreements between the two companies , announced on Friday , Philip Morris will be the exclusive distributor internationally.
This is not necessarily under that name that the Europeans discover . Philip Morris is free to baptize in his own way to adapt to local markets. It is even allowed to use the Marlboro brand to attract smokers ready to vapoter . The group still has time to refine its strategy. It provides for the electronic cigarette market in the second half of 2014 . He will walk in the footsteps of its rival British American Tobacco and Imperial Tobacco Group , which should also embark on this niche next year.wholesale e cigarette
In return, Philip Morris International Altria grants exclusivity to the United States of two new products he designed , but still require overseas authorization from the FDA (Food & Drug Administration). According to the manufacturer , their development potential would be even more important as electronic cigarettes : they are more like traditional cigarettes but are less harmful because they heat the tobacco instead of burning it. Philip Morris plans to test the marketing of cigarettes from this technology in some major cities worldwide in the second half . The first launch at the scale of a country would be in 2015 .
Tobacco companies seek by all means to gain a foothold in the market for e-cigarette and alternative products to offset the decline in sales volume in both the United States than in the rest of the world. Victims of policies of public health and tobacco tax increases , sales of cigarettes Philip Morris fell 5.3 % in the first nine months of the year.wholesale from china