Calais: the electronic cigarette market moves into a flourishing climate as uncertain

There was just one year Klopina , the first specialized in the electronic cigarette ( or e- cigarettte ) store opened in Calais. Today, there are five on the spot. Market exists, it is probably juicy but also very uncertain. The electronic cigarette is immersed in a legal limbo as he sharpens the appetite.

" The concerns are many, the future is not guaranteed , recognizes Beurey Simon , creator of Klopina . Pharmacists and tobacconists want the exclusive right to sell . Conflicting decisions , Brussels or the courts , succeed ... We do not have visibility even if the market is still buoyant . "

e- cigarettte

"The exclusive tobacconists would be an aberration ," Myriam Denuth tranche , which opened in November the store Alterna -Cig : "They can not sell both the poison and the antidote. In addition , they often have more tobacco , the bar , the press ... I sure do not see the advisory role which is very important in the field of electronic cigarette. The average time spent with a client, it is twenty minutes. "

However, a tobacconist has launched the special sale of electronic cigarettes : the house of Gift, has recently, in a corner of the shop, a "corner" dedicated to electronic cigarette under the brand Smok Air . " We took this bet with my husband. We do not sell e- cigarettes as tobacco is sold , it is another job . The electronic cigarette is a half-hour customer believes Annick Hurtrel . That is why we have created a separate counter . Anyway, the conventional cigarette is expected to decline , it is essential for us to find other revenues . I also think that the corporation tobacconists as a whole should have been much earlier position in this market. We arrived a little after the battle. " Annick Hurtrel as specialized traders hope strict regulations , but on the traceability of products used : " Now , electronic cigarettes are sold in the bazaars , I 've even seen in zippers at the fair, without any indication nature or origin of the products. It is this wild sale that could hurt the sector. "

electronic cigarette

This is the function of the board who , according to Simon Beurey continue to make a difference: "Our customers support us , they attach great importance to the Board. " " The electronic cigarette is the future anyway , says Myriam Denuth . Tobacco, it will become a luxury item , like a cigar today. "

The growth of this market is estimated at 15 % per month, while the tobacco is steadily decreasing . Independent shops they resist the onslaught of long tobacco industry who will , one way or another, get your hands on this lucrative market?