Njoy (electronic cigarettes suspected carcinogens) Launches TV Campaign anti-snuff

The leading brand of electronic cigarettes in the U.S., Njoy , launches in Spain an anti- television campaign snuff . The challenge for the manufacturer is to end the use of traditional cigarettes. The advertising campaign , created by New York agency Arcade Creative , has a clear anti - snuff message and treats the emotional aspects of using electronic cigarettes instead of traditional snuff .

The message is intended for adult smokers and tries to show that there is an alternative to the usual cigarettes , motivating them to electronic cigarettes are passed.

wholesale e cig

One ad shows images of two friends at various times in his life. In each scene shows how they have helped each other in difficult situations throughout his life. The ad finishes with one of the friends who advised to take other than a cigarette.

Also two teenage girls talking on a TV " spot" while holding two separate electronic cigarettes. At the same time , one of the establishments sold three assistants are needed to serve customers in a store specializing in electronic cigarettes . The advertising campaign will be distributed during the first quarter of 2014 .wholesale vapor cigarettes

This is the first time Njoy uses television as an advertising medium in Europe. It is a brand that , in America, has 80,000 outlets, which bind to the 15,000 in the UK and 30,000 in Spain.

That electronic cigarettes are penetrating into society is a reality. Despite the enormous lack of knowledge about the safety of this product , its use has skyrocketed. According to a report of " Euromonitor International" , European sales exceeded 500 million euros and the figure rises to 2,000 million worldwide .

The technical complexity of this cigarette deepen their effects difficult , but the Food Administration (FDA ) of the United States and Drugs states that "a laboratory analysis of electronic cigarette samples , found chemical carcinogens and toxins" ( source : The Huffington Post)wholesale electronic cigarette