Marlboro parent company relies on e-cigarettes

Vapor instead of smoke , but does burn care: The U.S. tobacco company Altria , which also belongs Marlboro , buys more than $ 100 million a company that deserves e- cigarette money. Overseer grumble about the new butts, they are regulated, " like the Wild West ."

Real cowboys, the real smoke cigarettes - this Image Marlboro has worked for decades with its advertising campaigns. The battery-powered e- cigarette had heard the group Altria Group , to the Marlboro, far to seek little. The replacement cigarettes are considered less cool (if you can still find smoking cool) , but as not as harmful . In Western countries, people smoke for years, become less - now the corporations rush to the e- cigarettes, their harmful effects is still controversial.

The consumption of conventional cigarettes also shrinks in the U.S.. Leader Altria therefore wants to earn money with e- cigarettes , reports the Wall Street Journal. The Group purchases the e- cigarette Green Smoke company for 110 million dollars. The company has been established since 2009 in the market through online trading .

Currently, Altria is already testing its own e- cigarette brand "Mark Ten" in sales. With the purchase of Green Smoke , the Group is now trying to keep up in the fast growing market of e- cigarettes.

Altria controls about half of the U.S. cigarette market. The number two and three of the U.S. tobacco companies , Reynolds American and Lorillard , have already invested millions of dollars into the development of e- cigarette brands . The Group takes its name since 2003 , before he was called Philip Morris. The Manager appointed him to fear , the recently bad image of tobacco could harm them. With more and more smoking bans and lawsuits from cancer victims , the pressure was increased to the industry.e cig wholesale

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In an electric cigarette burns no tobacco . Instead vaporizes a nicotine-containing liquid using a battery. The authority responsible for Food Safety and Drug Administration in the U.S. has warned consumers in 2009 from the effects of e- cigarette. The groups are free , namely, how much nicotine they enforce the liquid and how they make the e- cigarette.

Later this year, the authority to bring a proposal to the hitherto uncontrolled e- cigarette market can be regulated. The fact is lawless " like the Wild West ," said the head of the authority , Mitch Zeller .